How Do You Get Content Out of Your Head and Onto Your Website?

The key isn’t waiting until you “have time to write.” The key is catching those insights while they’re fresh. 

Here’s how to make it easy:

• Voice memos. Record a 30-second thought right after a job or client call. Doesn’t have to be polished,  just say it.
• Photos. Snap a picture of your work and add a quick note about what matters. A before-and-after shot says more than a paragraph.
• Client questions. Write down the questions you hear over and over, then answer them like you would if someone was sitting across the table.
• Short notes. Keep a running list in your phone or a notebook. Half-formed ideas are still gold if you grab them in the moment.

None of this has to be perfect. The goal is to get the raw material out of your head before it disappears.

This is why we give our clients an app, so you can capture your expertise in action.

From there, we shape those raw pieces into blogs, case studies, and landing pages that match your brand voice. The result is engaging content that feels authentic, builds trust with your audience, and signals expertise to Google.

Google rewards content that reflects E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. You’ve already got those things — they’re baked into your daily work. But if your expertise never leaves your head, Google can’t see it. Neither can your potential customers.

When you start capturing and sharing those insights, your day-to-day work becomes long-term authority.

Getting content out of your head and onto your website isn’t about carving out hours to “sit down and write.” It’s about building a simple habit of capturing your expertise in the moment, then letting it get shaped into something polished later.

Your expertise is already there. The sooner you share it, the sooner it starts working for you.