The Trolley Web Blog

Learn about relevant topics to web design, SEO, marketing, and whatever else we feel like talking about.

1-10 of 41

Can Great Content Alone Still Rank in a Crowded Market?

When 50 competitors are saying the same thing, great content stops being enough. Here's the structur...

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Why Do Users Leave Pages Filled with AI Content (and How to Keep Them)

Most AI content feels repetitive and shallow. See how authentic content keeps users engaged and buil...

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Is One Blog Post Enough? Why Businesses Need a Web of Content, Not a Tree

A single post is like one tree in a field. To build authority, you need a web of content that connec...

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Why “Time on Page” Might Be the Most Important SEO Metric You’re Ignoring

Rankings only tell part of the story. Time on page reveals whether users find your content valuable ...

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How Do You Keep a Consistent Brand Voice Across Blogs, Emails, and Pages?

Your brand voice is more than words—it's your identity. See how to unify tone, style, and perspect...

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Is Proximity More Important Than Expertise When Choosing an SEO Partner

Being nearby feels convenient, but SEO success depends on expertise. See why Trolley Web offers both...

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How Can Small Businesses Stand Out When Everyone Is Using AI for SEO?

When AI-generated content is everywhere, the only way to stand out is with your authentic perspectiv...

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No, SEO Isn’t Just About Ranking #1

Top rankings mean nothing if people bounce. Real SEO is about engaging your ideal clients through co...

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Why Philly Businesses Pay Too Much for SEO (and What to Do Instead)

Big Philadelphia firms can be impersonal and expensive. Wilmington's Trolley Web offers authentic, r...

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What Does “Authentic Content” Actually Mean for Google Rankings?

Google ranks content that feels real. Authentic posts keep visitors engaged, build trust, earn share...

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Trolley Web is a Delaware web design firm located in Trolley Square in Wilmington. We’ve helped hundreds of Delaware businesses succeed by creating robust web presences. We’ve been thriving in Wilmington since 2013.