The Trolley Web Blog

Learn about relevant topics to web design, SEO, marketing, and whatever else we feel like talking about.

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How Do You Get Content Out of Your Head and Onto Your Website?

Small business owners live their expertise every day but struggle to share it online. Discover how t...

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How To Go From Invisible to Page One In 4 Steps

Rolling Fields Tree Farm started with no online presence. Today, they rank at the top for searches a...

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5 Red Flags Your SEO Agency Isn’t Helping You

Is your SEO agency holding you back? Discover 5 warning signs—from vague reports to outdated tacti...

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No, SEO Isn’t Dead — It’s Just Different in 2025

SEO still matters in 2025, but the rules have changed. Success comes from sharing lived expertise, a...

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What Philadelphia Businesses Get Wrong About SEO

Too many Philadelphia businesses treat SEO like a numbers game. See why authentic, user-focused stra...

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Why Do Small Businesses Struggle to Share Their Expertise Online?

The problem is not a lack of knowledge. It is the gap between daily experience and online expression...

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Why Chasing Google’s Algorithm Is a Losing Game (and What to Do Instead)

SEO built on chasing algorithms collapses with every Google update. See why focusing on people is th...

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Is Authenticity the New SEO Currency in 2025?

The internet is flooded with AI content. Discover why authentic perspectives are the strongest drive...

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SEO Challenges Unique to Philadelphia (and How to Solve Them)

Ranking for all of Philadelphia is tough. See why niching down to neighborhoods builds stronger SEO ...

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Your Website Is Just the Vehicle. The Story Is the Engine.

Most websites look fine but fail to connect. Learn why story—not design—is the engine behind tru...

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Trolley Web is a Delaware web design firm located in Trolley Square in Wilmington. We’ve helped hundreds of Delaware businesses succeed by creating robust web presences. We’ve been thriving in Wilmington since 2013.