COPYWRITING

Websites that tell a story rank higher and sell better.

Our powerful, story-driven copywriting brings more customers through the door.

If your website isn't helping you grow, 
it’s costing you.

The best websites do more than inform, they connect. You don’t win customers over by just listing your services. 

It’s easy to forget that real people are on the other side of the screen. If you don’t make your content catchy and relatable, your visitors will pass on to the next search result.

That’s because in a time of so much digital noise, people crave authenticity. They want to spend their money with businesses they like and trust. 

That means your website has to do more than look pretty. It needs to capture your audience’s attention and make them care. 

It all comes down to one thing:

👉 Your story.

💸 Story-driven websites sell.

We’ve helped small businesses across Delaware and beyond grow their sales by telling better stories. A strong brand story drives performance by creating real connection and trust.

Our websites:

  • rank higher in search results
  • attract more of the right visitors
  • convert those visits into real leads and sales

🤨 Your story is actually about
your audience 

A powerful story-driven website doesn’t just tell what you do. It shows your expertise through your client’s perspective and experience working with you. It’s like watching a movie of your business in action.

 

Three keys to a knockout brand story:

Connect
Before anyone buys, they need to feel understood. That’s why we begin by learning how your clients think, what they care about, and what makes them say “This is exactly what I’ve been looking for.” We shape your story around that perspective, so your website feels like it was made just for them.

Engage
Once they’re listening, you’ve got to keep them interested. We write your content to sound helpful, friendly, and easy to follow—just like a real conversation. Because on the other side of the screen is a real person, and just like you, they can spot salesy fluff a mile away. 

Inspire
You don’t tell people you’ll make their life better, you show them. We paint a picture of how great they’ll feel after working with you, and let inspiration do the rest!

But maybe you’re thinking…

"I don’t even know what my story is."
You don’t have to—that’s our job! We’ll help you find it, shape it, and tell it in a way that feels both personal and professional. Remember, your story is rooted in your relationship with your clients, so if you have a business, you have a story.
“We’re not big enough for all that.”
Actually, small, local businesses need to tell their story even more than big corps. People hire businesses they like and trust. You earn that by showing them who you are, what you’re about, and how you take care of your clients. That’s your story!
“We just need something simple, do I really need a story-driven website?”
Yes! Without a story driving your content, your website is a fancy business card. A solid story makes you memorable and unique. Without it, people forget you as soon as they leave your site. A strong ROI isn’t how many clicks you get, it’s how well your website converts. That happens when prospects understand who you are and what you do. 

We’ve Got a Proven Process

Great websites don’t happen through guesswork or gut instinct. We use a clear, repeatable system built on proven techniques that help us move efficiently and get measurable results. Our process keeps things focused, saves time, and makes sure nothing important slips through the cracks.

Here’s how we do it:

We know what to ask
Our process starts with what feels like a fun, casual chat. But, we're actually guiding you through a series of strategic questions about your work, your people, and your experiences. Before you know it, your brand story starts to take shape. Every business has a unique story, it just takes asking the right questions to pull out that gold.
We define your personality
Think about the people you remember at a party. It’s never the most average person in the room, it’s the one with the personality that stood out, the one you clicked with or who made you feel something. Your business works the same way. If you don’t define your personality, people will either make their own assumptions or forget you entirely. We help you show up consistently with a voice and presence your audience will recognize, trust, and remember.
We find out what to say
Next, we shape your story and personality into clear, confident messaging that speaks directly to your audience. It’s written in a natural, conversational tone and grounded in a real understanding of what your clients care about. This is what builds trust and gets people excited to work with you. It’s not spin, just a clear picture of what you offer, the value you bring, and why it matters to the people you serve.

Our clients love working with us.

The final product was very functional, tasteful, and aesthetically pleasing! Jason and his team quickly answer all my questions and are extremely pleasant to work with. I highly recommend this talented team!
Brea M.
Newark, DE
My website continues to bring many new patients into my practices. Thanks to Trolley Web! 
Gary S
Philadelphia, PA
Jason is more than knowledgeable when it comes to what he does.  He has done my website, handles my technology questions and concerns and is always there if I have a question.  I am more than pleased with his company and customer service and I would highly recommend his company when it comes to anything on the web.  Thanks again Jason!
Daryl C.
Wilmington, DE
Jason and Paul were so amazing to work with! They are personable, have great taste and help you proofread/edit your content to make sure your site will hit your goals! I am so happy I went with them!
Annemarie W
Hockessin, DE
Trolley Web took the time to find out exactly what we were hoping for, and to walk us through the process making sure we were comfortable and happy at every step. 
Rob G.
Wilmington, DE
I'd give 10 stars if it were an option! Jason and the team at Trolley Web were fantastic--timely, professional, creative, and most of all, extremely knowledgable in web design! My new website is perf
Jamie L.
Newark, DE
Storytelling

Your Story Is the Reason People Choose You

People don’t remember the list of what you offer. They remember how your story made them feel.

When your website tells a clear, relatable story from your client’s perspective, you stop sounding like everyone else and start feeling like a business they can trust.

That’s how you turn browsers into buyers, clicks into calls, and your website into a sales machine.

We build the kind of websites that makes people think, “Finally! This is who I’ve been looking for.”

Ready to talk about your story?

Whether you're starting fresh or need to update your existing site, we’re ready to help you create a high performance website that brings the right people through the door.