SEO Services

This is the first step in your SEO journey. It doesn’t matter how great your content is, if your code isn’t structured in a way that’s digestible to SEO crawl bots you’ll be severely handicapped in search rankings. In this free consultation we’ll examine if your code is structured properly and ready for SEO bots to properly crawl and index your site.

Content is the heart of SEO. It’s what drives traffic and ultimately what determines what search engines will serve to their users. Having the right content is vital to ranking for the terms that will drive traffic to your site. In addition to ranking, you’ll want to consider the flow of information on your site. There’s no point in driving traffic to your website if people leave immediately. Once people are on your site you’ll want to figure out how to capture them on many different levels depending on how far they’ll go, then have ways of reaching back out to them whether it be through replying to a form submission, sending an e-blast, or showing an ad later that week. 

In this consultation we’ll focus on three major aspects of effective content: content that drives search traffic, content that keeps visitors on your page, and mechanisms to convert more prospects into clients. This marketing funnel will vastly improve your websites performance, drive more traffic, increase visitor stay time, and generate leads. 

If you’ve wondered why your website has great content but isn’t on the first page of google, it’s likely that your website doesn’t have a high enough “domain authority” to compete. Domain authority, or DA, is a score assigned to your website (or domain), determined by search engines, describing how much of an authority they’ve deemed you have on a particular subject. This score helps search engines factor in your ranking on a given search term, given all else equal. In other words, if two webpages have similar content, but one is deemed as a higher authority than the other, it will be ranked first. In a crowded field, domain authority is a critical factor in ranking at the top of search engines.

This makes sense. You don’t want just anyone with content to rank at the top. You’d have so many spam results it would render search engines unusable. A website increases their domain authority by getting other websites to link to them, known as backlinks. The idea being that if someone is an authority on a particular subject, others will link to them as a reference. And the higher the DA of the website that’s linking to yours, the more it will increase your DA. 

So how do you get people to link to your site? That’s the million dollar question. Depending on the nature of your industry, and the competition within it, strategies will vary widely. One strategy is to become a resource for information in hopes you’ll be rewarded in the form of backlinks. Another strategy is to write interesting blog posts. A winning strategy could just be to do calculated in-person networking with key partners. The strategy you use will depend on a combination of the nature of your industry and at the end of the day what work you are willing to put in.

The first step in determining what strategy will work for you is in understanding where most traffic in your industry is coming from, what keywords are most valuable, how to build domain strength, and what mechanisms you’re willing to implement.  We’ll assemble an actionable, data-driven plan for you to execute. Since every industry is unique, what works for one company won’t necessarily work for another.  We’ll create a list of recommendations and strategies to help you rank better on search engines, drive more traffic to your site, and convert more prospects into clients.