Content is the heart of SEO. It’s what drives traffic and ultimately what determines what search engines will serve to their users. Having the right content is vital to ranking for the terms that will drive traffic to your site. In addition to ranking, you’ll want to consider the flow of information on your site. There’s no point in driving traffic to your website if people leave immediately. Once people are on your site you’ll want to figure out how to capture them on many different levels depending on how far they’ll go, then have ways of reaching back out to them whether it be through replying to a form submission, sending an e-blast, or showing an ad later that week.
In this consultation we’ll focus on three major aspects of effective content: content that drives search traffic, content that keeps visitors on your page, and mechanisms to convert more prospects into clients. This marketing funnel will vastly improve your websites performance, drive more traffic, increase visitor stay time, and generate leads.
You’ll walk away with a plan that will:
- Identify the hierarchy of your content on each page
- Determine what keywords will drive traffic
- Establish your “calls to action” (CTA’s) to generate action
- Examine funnels that will generate leads.
- Perform a code checkup
- [Code checkup]