SEO Services

Rank better and generate more conversions
Black Friday Sale $19 SEO Code Checkup, reduced from $199

Improve Search Rankings & Conversions

Imagine someone gave you a playbook of exactly what your competition is doing and how to beat them out. You could stop costly guessing of what strategies would work the best and focus on executing your marketing plan with full confidence.

Without a playbook you’re making decisions in the dark. Like trying to navigate backroads without a GPS or a map. You might have good intuition on which way to head but the windier the roads and the more intersections you cross, the more unlikely your arrival becomes. But if your destination took years to get to, your successful arrival would be attributed mostly to dumb luck. This is not how you want to run your business. 

Understanding the competitive landscape and what factors will lead to action is crucial to your success. And many times it’s way easier than you think, even in seemingly saturated industries. An SEO plan can do this. That’s where we come in. We can help you understand where most traffic in your industry is coming from, what keywords are most valuable, and how to build domain strength so you rank above your competition.  Using top of the line tools, we’ll put together a data-driven action plan for you to implement with full confidence in its success. And unlike other SEO companies that gouge you for thousands every month, our consultations are an extremely reasonable one-time fee.

We have a three step process that will help you rank better, guaranteed. 

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Code Checkup

This is the first step in your SEO journey. It doesn’t matter how great your content is, if your code isn’t structured in a way that’s digestible to SEO crawl bots you’ll be severely handicapped in search rankings. In this free consultation we’ll examine if your code is structured properly and ready for SEO bots to properly crawl and index your site.

  • Check for H1’s, H2’s, and hierarchical HTML structure
  • Canonical meta
  • Title meta with Company name
  • OG meta set for Facebook and Google
  • Sitemap present
  • Mobile responsive
  • Check for SEO killers

Optimize Content

Content is the heart of SEO. It’s what drives traffic and ultimately what determines what search engines will serve to their users. Having the right content is vital to ranking for the terms that will drive traffic to your site. In addition to ranking, you’ll want to consider the flow of information on your site. There’s no point in driving traffic to your website if people leave immediately. Once people are on your site you’ll want to figure out how to capture them on many different levels depending on how far they’ll go, then have ways of reaching back out to them whether it be through replying to a form submission, sending an e-blast, or showing an ad later that week. 

In this consultation we’ll focus on three major aspects of effective content: content that drives search traffic, content that keeps visitors on your page, and mechanisms to convert more prospects into clients. This marketing funnel will vastly improve your websites performance, drive more traffic, increase visitor stay time, and generate leads. 

You’ll walk away with a plan that will:

  • Identify the hierarchy of your content on each page
  • Determine what keywords will drive traffic
  • Establish your “calls to action” (CTA’s) to generate action
  • Examine funnels that will generate leads.
  • Perform a code checkup
  • [Code checkup]

Build Authority

If you’ve wondered why your website has great content but isn’t on the first page of google, it’s likely that your website doesn’t have a high enough “domain authority” to compete. Domain authority, or DA, is a score assigned to your website (or domain), determined by search engines, describing how much of an authority they’ve deemed you have on a particular subject. This score helps search engines factor in your ranking on a given search term, given all else equal. In other words, if two webpages have similar content, but one is deemed as a higher authority than the other, it will be ranked first. In a crowded field, domain authority is a critical factor in ranking at the top of search engines.

This makes sense. You don’t want just anyone with content to rank at the top. You’d have so many spam results it would render search engines unusable. A website increases their domain authority by getting other websites to link to them, known as backlinks. The idea being that if someone is an authority on a particular subject, others will link to them as a reference. And the higher the DA of the website that’s linking to yours, the more it will increase your DA. 

So how do you get people to link to your site? That’s the million dollar question. Depending on the nature of your industry, and the competition within it, strategies will vary widely. One strategy is to become a resource for information in hopes you’ll be rewarded in the form of backlinks. Another strategy is to write interesting blog posts. A winning strategy could just be to do calculated in-person networking with key partners. The strategy you use will depend on a combination of the nature of your industry and at the end of the day what work you are willing to put in.

The first step in determining what strategy will work for you is in understanding where most traffic in your industry is coming from, what keywords are most valuable, how to build domain strength, and what mechanisms you’re willing to implement.  We’ll assemble an actionable, data-driven plan for you to execute. Since every industry is unique, what works for one company won’t necessarily work for another.  We’ll create a list of recommendations and strategies to help you rank better on search engines, drive more traffic to your site, and convert more prospects into clients. 

You’ll walk away with a plan that will:

  • Identify your top 20 most effective keywords.
  • Find long-tail keywords that may have high search volume but low competition
  • Understand what’s working for your competition and how to beat them out.
  • Understand who your competition is
  • Develop a winning strategy for determining what new content you should create, so you’re not creating content around ineffective keywords
  • Develop a strategy for how to get more people to link to you
  • Effective networking strategies
  • Quick and easy backlinks
  • Recommendation of the strategic path you should take
  • [Content analysis]
  • [Code checkup]

Code Checkup

$19$199 value, once

  • Check for H1’s, H2’s, and hierarchical HTML structure
  • Canonical meta
  • Title meta with Company name
  • Facebook and Google meta
  • Sitemap present
  • Mobile responsive
  • Check for SEO killers
  • Identify the hierarchy of your content on each page
  • Determine what keywords will drive traffic
  • Establish CTA’s to generate action
  • Examine funnels that will generate leads.
Book Free Consultation

Authority

$1,995Once

  • [Code Checkup]
  • Identify the hierarchy of your content on each page
  • Determine what keywords will drive traffic
  • Establish CTA’s to generate action
  • Examine funnels that will generate leads.
  • Identify top 20 keywords
  • Find long-tail keywords
  • How to beat out your competition
  • New content planning
  • How to get more people to link to you
  • Effective networking strategies
  • Quick and easy backlinks
  • Recommendation of the strategic path you should take
Get Started

Frequently Asked Questions

We cannot guarantee you'll rank on the first page, however, our well thought out process will guide you through the necessary steps to improving your search rankings by addressing the major factors in SEO. At the end of the day, if your industry is saturated then it will be much more difficult to rank on page one.
We advise how to generate backlinks but we do not perform the actual backlinking. Generating a backlink needs to be done by creating value, or by cultivating a relationship with a partner.

Since backlink building is the last step in a search engine optimization, we first focus on everything that comes before. Many SEO companies focus exclusively on backlink building, however, it's a waste of time and money if you haven't addressed the underlying problems first.
While other companies obsess with back link building, we have a holistic approach by focusing first on content and user experience. We'll do a thorough assessment of your industry and tailor your page with the most effective content. Search engines will pick up on this and start ranking you higher in days. Sometimes just a few tweaks to your content can move you from page three to the top of page one.

Only when your website's content is optimized will we move onto developming a strategy to increase your domain authority. That can take the form of strategic content and networking to build backlinks.

We do not have recurring charges. Most SEO companies charge hundreds, or even thousands of dollars a month. We feel this is unethical unless they are actively writing content and networking on your behalf. Once we develop a plan no one but you can execute it, the same way no one can network for you. We will guide you and create a plan of exactly what you'll need to do and be behind you every step of the way. But these are tasks that only you will be able to carry out.
No, there are no ongoing charges as we only charge for the analysis.

Want to learn more? Give us a call!

Trolley Web is a Delaware web design firm located in Trolley Square in Wilmington. We’ve helped hundreds of Delaware businesses succeed by creating robust web presences. We’ve been thriving in Wilmington since 2013.