Stop throwing money away on News Journal ads, billboards, flyers, and mailers without results. You need an expert who can help you ditch the wasteful scattershot strategy and conduct a laser focused online advertising campaign.
We are a Delaware based advertising agency, experts in digital marketing, web design, and search engine optimization (SEO).
Don’t throw your money away
Rather than wasteful print ads that are easily ignored, we use Facebook advertising to capture an interested audience, drive them to your website, and then remind them of your brand through “remarketing”. Unlike traditional advertising mediums, our data-driven methodology allows you to immediately see the effectiveness of your ads and make adjustments on the fly. Since all the interactions are trackable we can get feedback about what’s working and what’s not. It takes the expensive guesswork out of advertising.
We’re the pros
We know what makes an effective marketing campaign - from the ad content to the lead capture, to the remarketing. Work with our creative team to create catchy ads. We’ll show you how to improve your SEO and sharpen your website, so if the ads are doing their job you’ll convert a click to a sale. Our approach is always intelligent and holistic, rather than being a shotgun approach in digital form.
|Our Way||The Old Way|
|Smart Tracking||✓||Traceable interactions tell us why it's working or why it isn't. Then we make adjustments instantly.||x||There’s no way to know if your ad is effective. You can’t change your ad once it’s running.|
|Targeted Ads||✓||Only pay to advertise to the people you think will already be interested. Create your audience by interests, demographic, habits, and location.||x||Most of your ads go to waste. They’re ignored because the vast majority of the people seeing it are not your target audience.|
|Instant Delivery||✓||Same day delivery. No wait or dropped orders!||x||Wait 7-10 business days for your ads to be printed and delivered. Hope that your order didn’t get lost in the paper shuffle.|
|✓||Pay where it works. As little as $5/day to target only YOUR audience. ||x||You’re always at the mercy of someone else’s pricing scheme with no way to know if it’s effective. If another company pays more, their ad is bigger and brighter than yours.|
Create targeted messaging and improve SEO. Define the intention of each page and create a call to action. Install facebook ad scripts and analytic tools.
Define your budget, audience, and ads. We will create 2 ads.
Run multiple versions of your ads and track their progress to see what works the best.
We will create two targeted ads to show to a warmer audience - people who have been to your website. These will convert into hot leads where you can easily close the sale.
The roofer converted a simple Google search into a sale through Facebook ads. Even after you left their website, thier Facebook ads brought you back.
The meadery showed facebook ads to people across the country who were interested in “craft beer and fine wine”. Then they showed another ad to the people who clicked the first one.
Rather than pouring money into print ads and flyers, knowing full well that most of them will be thrown away, the restaurant targeted people they knew would be interested in their special. It was a fraction of the cost.
We can use your existing client base to find similar prospective clients.
We will create, manage, analyze, and perfect your ads for you. No hassle, no head ache, no worries. Just results. Sit back and watch the ads do their work.
Some ads will perform better with your audience. Once per month, we’ll analyze the performance of an ad-set, disable the ad that’s underperforming, and create another one to improve upon the other’s success.
An ad-set is a collection of ads that all share a common goal. It will contain two similar ads for the same target audience, but will feature different images and/or text. We create ad-sets and use the proven method of split A/B testing on every ad you run.
We run 2 ad-sets, targeting each of the three types of prospective clients: Cold, Warm, or Hot.
A Cold client is someone who’s never heard of you before. To get a cold client’s attention, we would focus solely on brand building, laying the foundation of trust and recognition, and driving traffic to your website.
A Warm client is someone who’s already gone to your website, either organically or by clicking your ad. If it doesn’t convert to a sale, this ad will remarket to these individuals and entice them to take advantage of an offer, sign up for a mailing list, or fill out a contact form.
A Hot client is someone who has clicked the offer or contact form and is now the most likely to make a purchase. This ad-set will feature ads like seasonal promotions, coupons, or remind them of an upcoming sales event.
Your first month with us is entirely risk free! We’ll help you optimize your website, create the ads, and provide a report at the end of the month to show you how well your ads performed. If you’re not satisfied with the results, we’ll refund your money - no questions asked.
All billing is by automatic monthly payment.
Trolley Web is a Delaware web design firm located in Trolley Square in Wilmington. We’ve helped hundreds of Delaware businesses succeed by creating robust web presences. We've been thriving in Wilmington since 2013.