Trolley Web runs every website project through five steps, all handled by its own small in-house team: a consultation, brand strategy and content, design, development, and optional SEO after launch. As a web design, brand strategy, copywriting and SEO company in Wilmington, Delaware, it starts every project with the business's message before any design work begins.
The first consultation is free, carries no obligation, and is open to owners with a new site in mind or an existing site to replace. The owner, Jason Hoover and the client services coordinator talk through the business, its website goals and the services that would help. The company learns the goals and creates a custom plan, with upfront pricing and payment plans.
Both sides use the consultation to confirm that the business is among the kinds of clients the company serves and that the project is a good fit. If it is, work starts right away. Trolley Web's view is that the conversation itself gives owners new insights about their business and their messaging.
In the second step, the brand strategist goes deep into the client's own clients, their experiences and the services the business offers, then sets the messaging and writes the words. The company describes its copy process in three steps: "We know what to ask," "We define your personality" and "We find out what to say."
The story that comes out of this step is about the relationship between the business and its clients, told from the client's side. Trolley Web says clients have reused the story built for their website in emails, social posts, internal documents and team meetings. Owners who want the strategy without a new website can buy brand strategy and messaging on its own as the Brand Messaging & Strategy Package, which produces a Custom Brand Guide.
Because the brand strategist who leads discovery also writes the copy, Trolley Web's website copywriting for Delaware businesses is built directly from the discovery conversation.
The designer creates a visual presence that is intentional, trustworthy and aligned with the business, one that is, in the company's words, "familiar enough to feel comfortable and distinct enough to stand out." The developer then turns the design into a fast, mobile-friendly, secure site on Leiout, the content management system Trolley Web develops in-house. Sites are built to be easy to update and to grow with the business.
Trolley Web's approach to building small business websites in Delaware keeps design and development with the same team that wrote the copy, which the company says means fewer rounds of edits and fewer miscommunications. Keeping everything in-house means, as the company puts it, "no clashing styles, rewrites to 'make it fit,' or treating SEO as an afterthought."
SEO is the optional fifth step. After launch, the SEO specialist writes useful, on-brand content to bring in the right traffic, drawing on a running brand file the company keeps on each client from the website project. Ongoing SEO for Delaware businesses comes with flexible plans, a monthly report and no long-term contracts.
Much of that content starts with the client. Trolley Web gives clients an app for capturing material in the moment: a quick voice memo, a photo of a finished job, or a note about a question a customer just asked. The company guides clients with prompts, and the team turns those raw inputs into blog posts, landing pages and case studies in the client's brand voice. "Doesn't have to be polished - the rougher, the more real," Jason Hoover says.
The same material supports the company's AI search work, which it calls LLMO. That work is aimed at getting into Google's AI answers for the questions a business's ideal customers ask when they are looking for a provider, and it combines sound SEO, business discovery, original content, clear service information and measurement.
A Trolley Web website goes from intake to launch in 8-10 weeks. The owner's part starts with one 90-minute meeting to discuss the business, which supplies most of the information the team needs. After that, the owner approves each step with a quick call or email, and a project manager handles communication from start to finish.
Most clients spend about three hours on the whole project, and the team does the heavy lifting. The company guarantees to get a website right the first time: "we don't call it done until you're proud of it."
Support is a named phase of the company's process, described as "ongoing, hands-on help." Existing clients send update requests to support@trolleyweb.com from a validated email address, and the same team that built the site handles them. Sites run on the company's custom hosting platform, which keeps them fast, secure and mobile-friendly.
Hosting, maintenance and updates sit alongside brand strategy, copywriting, websites and SEO among the services the company offers. Reviews of Trolley Web repeatedly mention quick, clear answers to questions and ongoing help after launch.
Local clients can meet the team in person at the office in Trolley Square, 1431 N. Clayton St., Wilmington, with the entrance on 16th Street, and visitors are invited to "stop in and say hi." Where the company works covers Delaware, Philadelphia and the surrounding area, and clients "nearby or across the country" get personal support from the same in-house team. The phone is answered by a real person, and questions go to someone who knows the project.
Owners and nonprofits can request a free consultation to start a project with Trolley Web, or call (302) 468-7247 or email hello@trolleyweb.com.