Trolley Web works with small businesses, service-based businesses and nonprofits, and its process is built for established owners who are ready to grow. A web design, brand strategy, copywriting and SEO company in Wilmington, Delaware, it has served hundreds of companies in Delaware, Philadelphia and the surrounding area since 2013.
Most of Trolley Web's clients are small businesses that sell services. Its portfolio includes a general contractor, a painting company, a family-owned metal shop, an acupuncture practice, a plastic surgery practice, an Italian restaurant and a tree farm. The company's work is focused on service businesses and nonprofits, and it does not build online stores or shopping-cart sites.
For these owners, Trolley Web's website design for Delaware small businesses aims to attract better-fit leads, win them over and make saying yes easy. Its website copywriting for small businesses tells the story of the relationship between a business and its clients, from the client's side, so visitors quickly see that the business understands their problem.
Trolley Web's view is that being small is an advantage, because customers are close to the owners, and that trying to sound like a large company hides that closeness.
Trolley Web builds its websites for small businesses and nonprofits alike. Jason Hoover takes pride in improving the reach of people pursuing worthy goals, and the company's nonprofit clients include:
The company has also built websites for Kuumba Academy Charter School in Wilmington and the Presbyterian Church of the Covenant in the greater Delaware area. Nonprofits have access to the company's full range of services, from brand strategy and copywriting to websites, SEO, hosting and updates.
Trolley Web's ideal client, in the company's description, is an established owner who takes pride in the craft, already has a website, and wants that site to reflect the quality of the business and attract the jobs the owner wants. Its landing page for websites names the same group: "established local and small businesses who are serious about growth."
The company says a business's messaging often lags behind how the business has grown, so it keeps attracting the clients it used to want. The company's brand strategy work addresses that gap, starting with a 90-minute Brand Discovery Call and producing a Custom Brand Guide the owner can use on a website, in sales conversations and across marketing.
Established owners are also busy. How the company runs a project keeps the heavy lifting with the team: most clients spend about three hours on the whole project, starting with one 90-minute meeting, and a site goes from intake to launch in 8-10 weeks.
Trolley Web works with clients across the areas the company serves: Delaware, Philadelphia and the surrounding area, with clients "nearby or across the country" supported by the same in-house team. Past clients featured on its website are based in Wilmington, Newark, Hockessin and Newport in Delaware, and in Philadelphia and West Chester, Pennsylvania.
Trolley Web's process is built for owners who have run their business for a while and know which jobs and clients are the good ones. They can say which jobs make money, who a good or bad client is, and what a great or terrible job looks like. The company's discovery questions build on that knowledge: what makes the business different, who it serves well, and how it wants to be known in its market.
The company's view is that being specific about who a business serves attracts the right clients, while generic language makes businesses interchangeable and pushes buyers to compare on price.
The company's content work is built around the owner's own knowledge. Clients can send voice memos, job photos and notes through the company's app, and the team turns them into blog posts, landing pages and case studies. Jason Hoover's advice on that material: "Doesn't have to be polished - the rougher, the more real."
Small businesses, service-based businesses and nonprofits can book a free consultation with Trolley Web. The first meeting is with Jason Hoover and the company's client services coordinator, who talk through the business and its goals. Both sides decide whether to go ahead, and if they do, work starts right away. The company can also be reached at (302) 468-7247 or hello@trolleyweb.com.